2024 was a pivotal year for Wagmo. Our goal was clear: to help forward-thinking employers empower their people with pet wellness benefits that support healthier pets and happier teams. We doubled down on improving the customer experience, building strategic partnerships, and investing in the right team.
Here’s a snapshot of what we achieved in the 366 days of 2024:
These numbers reflect more than growth—they reflect trust from our clients and engagement from employees. Employers are seeing stronger engagement from their teams, and pet parents are finding the support they need to care for their pets with confidence.
In 2024, we conducted a survey of more than 1,000 working pet parents, confirming that balancing work and pet care is a significant challenge for employees:
These findings underscore how providing comprehensive pet care benefits, including wellness plans, can reduce workplace distractions and improve productivity. Pet-forward employers win the trust and loyalty of their people.
In the words of one of our Wagmo members, “My pets are my family. To know that they are valued by [my employer] makes me feel as if they care about my whole family, not just me and the human family members."
What’s in it for employers? To find out, we asked them directly. As one Total Rewards Manager at a hospitality company shared, “People are so much more excited to talk about this benefit over their own health insurance! This has been a great partnership with your team.”
That sentiment isn’t unique. A senior benefits manager at a biotech company, told us, “When we rolled out Wagmo to our team it was better than sliced bread. They were more excited about Wagmo than our other benefits!”
Another partner shared the results of their internal employee survey, shedding light on how pet wellness benefits drive engagement, productivity, and loyalty in the workplace. They found:
Employers are recognizing that supporting pet parents isn’t just good for employees—it’s good for business.
Scaling a first-of-its-kind product requires the right leadership and infrastructure. In 2024, we focused on building a team that can take Wagmo to the next level.
We welcomed key leaders, including:
We also added over 20 new hires across sales, tech, finance, marketing, customer operations, and customer success. Our headcount growth has been purposeful—bringing in people who are deeply aligned with our mission and equipped to execute. And in an industry still largely male-founded and operated, we remain proudly female-founded and operated, with more than 70% of our team identifying as female.
Fun fact: Collectively, our team now has over 50 pets!
2024 validated that pet wellness benefits are here to stay and that employers are eager to offer more holistic support for their people. As we look to 2025, we’ll build on this momentum with a focus on scaling our reach, deepening our impact, and continuing to innovate.
We know that responsible pet parenting doesn’t happen by accident. It requires tools, resources, and support that are accessible, affordable, and easy to use. That’s what Wagmo delivers—and we’re committed to continuing to lead the way.
Last year, Mary, one of our members shared, “Wagmo is everything they claim to be and more from reasonable policy costs to prompt claim processing and outstanding customer service. I will definitely renew at the end of this term.”
To Mary and the thousands of other pet parents we served in 2024, we’re excited to welcome you back.
“When we made the decision to shift Wagmo’s focus to the employer market, we knew we were building something that had the potential to change how companies support their people.
2024 was all about bringing that vision to life.
We’ve built a strong foundation, and I’m incredibly proud of what our team has accomplished. But we’re just getting started.
As we head into 2025, I’m more excited than ever about the opportunity ahead. This isn’t just about offering a new benefit—it’s about redefining what it means to care for employees holistically.
Thank you to our team, our clients, and our partners for making this year possible. Let’s keep building–and empowering and inspiring responsible pet parenting!”